As Vice President of Corporate Communications at Beasley Media Group, Heidi Raphael provides leadership in overseeing all aspects of communications and branding for one of the nation’s leading publicly- traded radio broadcasting companies. She has been recognized as one of the “Most Influential Women in Radio” by Radio Ink magazine, a leading national industry publication, on an annual basis since 2006.
The broadcasting veteran began her broadcasting career at WECK-AM, WGR-AM, WHTT-FM and WGRF-FM in Buffalo. In 1994, Heidi left Western New York to work at WMMS-FM in Cleveland, Ohio, before being recruited to serve as the Marketing Director of Greater Media’s WRIF-FM in Detroit, Michigan. During that time, she was named “Promotions Director of the Year” (Major Market) by Billboard magazine for her work at the station.
Heidi was subsequently promoted to Director of Group Marketing, overseeing the combined marketing efforts of the company’s three station cluster in the Motor City. In this role she led several major accomplishments and innovations, including the start-up and development of a non-traditional revenue department for WGRV-FM in Detroit, which later became WMGC-FM.
In January 2005, Heidi was promoted to Director of Corporate Communications was based out of the company’s Braintree, Massachusetts-based corporate headquarters. She was subsequently promoted to the positions of Vice President in February 2008 and Senior Vice President in March 2016. The broadcasting veteran was named Vice President of Corporate Communications at Beasley Media Group in May of 2017 shortly after the company was acquired by Beasley Media Group and is based out of the company’s headquarters in Naples, Florida.
Heidi currently serves on the national Boards of Directors of the Broadcast Education Association (BEA) and the Library of American Broadcasting Foundation (LABF). In addition, the radio veteran is a past elected member of the Board of Directors of the National Association of Broadcasters (NAB) and the Alliance for Women in Media (AWM). She is also a current executive committee member and the past spokesperson of the Mentoring & Inspiring Women in Radio Group), which promotes the advancement of women to senior positions in the radio industry. In 2007, she co-founded the Radio Communicators Group (RCG), a national organization made up of the top corporate communications executives in the industry.
An avid philanthropist and active community member in her hometown of Buffalo, the current Naples, Florida resident served in a number of leadership positions on boards while residing in Buffalo, including as a Trustee of Medaille College, where she founded the Raphael Communications Scholarship, an annual honor given to a student interested in pursuing a career in broadcasting or public relations. In addition, Heidi served as the President of the Buffalo Broadcasters Association and Vice President of the Buffalo History Museum’s Board of Managers.
In 2013, she founded Musician Medics, an initiative designed to “play it forward” in conjunction with the Buffalo Music Hall of Fame, where musicians perform room to room and in group settings to provide musical comfort for patients and their families at area hospitals in the Western New York community. The program is currently celebrating its fifth year of making a difference in the Western New York area.
Heidi was recognized as a one of Western New York’s 2016 “Women of Influence” by Buffalo Business First for her professional experience and community involvement. The Cheektowaga, New York native received her undergraduate degree in Media Communications from Medaille College and a Master of Arts degree in Organizational Management from the University of Phoenix.