2007 Golden of Broadcasting Award
In today’s world of broadcasting, rarely does one individual shift from sports to news to music, let alone at one station, let alone on one shift. But that’s exactly what Rife did working for WBEN-AM/FM/TV from 1951-1978. He was a University of Michigan All-American end, and played a year with the Detroit Lions before landing at WBEN. From Bills Broadcasts, to ski reports, to 17 years worth of Breakfast At programs live from various local restaurants, to being the Night Owl’s friend on the WBEN-AM All Night Show, for 27 years, Rife did it all. Our Golden Age Award Winner Dick Rifenburg passed away in 1994.
The Golden Age Award is reserved for the pioneers in the truest sense of the word: those who did it first, the people who had no pattern to follow. These broadcasters blazed the trail, and set an example for future generations to follow.