A smart, interesting friend on the radio. In that regard, Jim Santella is like many other great disc jockeys over the years. He’s someone who has transcended the microphone and speaker to make the listener feel like they were having a real conversation. What continues to set Jim apart is his soft-spoken approach mixed with a strong, yet somehow universally appealing, sense of social awareness. As the voice and leader of Progressive radio in Buffalo for parts of three decades at stations like WYSL-FM, WPHD-FM, WGRQ-FM, WZIR-FM, and WUWU-FM, Santella lead the rebellion against playlist conformity and management meddling. It more than once forced him up or down the dial, but people followed. Agree with him or not; like the music or not, a certain magnetism draws you in to a Santella broadcast. It was a style that helped shape, and continues to shape, the sound of FM radio in Buffalo.