Ramblin’ Lou Schriver is the personification of the American dream, where rugged individualism crossed with personal generosity creates genuine greatness. When 1950s morons called him a hick, a hayseed and far worse, Lou hung tough and earned an increasingly fine living simply by being himself-a broadcaster who played Ernest Tubb instead of Frankie Avalon, a bandleader who barnstormed the Northeast, an irrepressible salesman who cajoled merchants into investing in his radio show, and a radio station chieftain who now ranks as the only independent owner in the Buffalo radio market. In the process, he became indisputably the most revered country-music radio personality north of the Mason-Dixon line. Beginning as a teenager at WJJL in 1947, Schriver parlayed his love of country and his relentless pursuit of the public ear into a career that probably knows no equal. Moving to WWOL in 1964 broadened his audience, and purchasing WMMJ in 1970 and transforming it into WXRL gave him the ultimate bona fides as a broadcaster. With tens of thousands of ferociously loyal fans, Ramblin’ Lou has worked his way into the Country Music Disk Jockey Hall of Fame in Nashville and the Buffalo Music Hall of Fame here at home. Along with his wife Joanie Marshall, he’s also a member of the Country Music Hall of Fame’s Walkway of Stars. Ramblin’ Lou’s Family Band continues to perform regularly, and Lou still hosts his daily radio show each afternoon on WXRL. Friends, he’s the real article.