The New York State Broadcasters Association honored Buffalo area broadcasters this fall for all of their community efforts. They are:
WBBZ-TV â€“ Prevention-Focus
The station teamed up with Prevention-Focus, a Western New York organization founded to help young people make say no to drugs, alcohol and bullying and also improve interaction with parents and teachers. During the Erie County Fair the station teamed up with Prevention-Focus to host the â€œHotshot Football Challenge Toss.â€ Contestants threw a football through the target and were awarded prizes. The station promoted the event by producing spots, program coverage and web posting. The station was on-site producing messages such as â€œsay no to drugsâ€ and â€œdonâ€™t drink and drive.â€ Together the station and Prevention-Focus sponsored â€œLaser-Entertainment Light Showâ€ which took place nightly. Working together the station helped get an important message out and raise funds for this worthy cause. Matt Smith from Prevention-Focus was on hand to receive the award along with the station.
WIVB-TV – Call for Action
Call for Action is a commitment and tradition of the station to reach out to Western New Yorkers to help solve consumer problems. Call for Action phone lines operate daily to take calls without charge. Yearly, Call for Action fields almost 20,00 complaints and works to get viewers the services they have worked for, paid for and know they deserve. Call for Action also serves to educate viewers and warn them about â€œrip-offsâ€ and scams. It provided answers to legal questions at the Erie County Fair. WIVB also provides office space, computers, phone, on air promotions and support to the Call for Action team.
WKBW-TV â€“ Operation Santa Claus
The station teams up with the Basil Family Dealerships to be part of Operation Santa Claus. In the past nine years, viewers have contributed more than 45,000 toys. Our partner has given away 9 brand new cars. Each year viewers are asked to bring a new toy to Toys R Us and they can then enter to win a car for their donation. WKBW promotes Operation Santa Claus on the air with the Basil Family. The station does live shots from the dealerships and the toy store. The event culminates with the car give-a-way and delivering the toys to needy children who might otherwise not receive a toy during the holidays.
WDOE/WBKX – NRG Power Plant
The station devoted significant news resources to provide comprehensive coverage regarding the NRG plant repowering project in Dunkirk. NRG is Chautauqua Countyâ€™s largest taxpayer. The station broadcast an hour long program featuring a number of state and local policy makers discussing the project. The station had extensive coverage of the Public Service Commissionsâ€™ hearing as well as coverage of Senator Schumerâ€™s support for the project. The station has made a difference.
WGRZ-TV – Food 2 Families Food Drive for the Food Bank of Western New York
The Food 2 Families Food Drive for the Food Bank of WNY takes place each year in December. The station partners with Tops Markets and the Food Bank of WNY. In 2012 they kicked-off the campaign in October by inviting local elementary schools to participate by having the food drive as a part of our Weather Machine Promotion. The school that collected the most food won a visit from our meteorologist Andy Parker and his Weather Machine, Eleven local schools competed.
The combined total of the food collected by the students/schools participating was 33, 170 pounds. Our promotion of the contest included an on-air spot and registration page on our web-site along with on air mentions during Andy Parkerâ€™s weather machine segments during the morning news.
The station partnered with the YMCA at the Buffalo Turkey Trot on Thanksgiving Day. The station ran on-air spots encouraging runners to bring cans of food to the Turkey Trot. The station collected over 3,000 pounds of food.
Viewers were encouraged to stop by one of the 6 participating Tops Markets on Friday, Dec. 7th to donate non-perishable food items. Viewers were also encouraged to purchase a â€œLittle Brown Bag of Hopeâ€ at any Tops Market. The station broadcast throughout the day at the Tops location in Depew with on-air talent encouraging folks to come and donate non-perishable food items or purchase a â€œLittle Brown Bag of Hopeâ€. WGRZ continued to have live-shots out at the Tops locations throughout the day. The station had live-shots at the Food Bank of Western New York for our 10pm & 11pm news showing the trucks of food arriving at the Food Bank. The grand total for the entire promotion Food 2 Families collected $116,328 in cash donations and 123, 841 pounds of food for the Food Bank of Western New York.
WUTV/WYNO-TV Sinclair Broadcast Group – Child and Family Services Foundation
Dr. Francisco M. Vasquez, President and CEO of the Child and Family Services Foundation of Buffalo was on hand to accept the Serving New York Award, as was Mary Cornwell, Director of Public Relations and Development. The Child and Family Services Foundation runs more than 30 programs to benefit the citizens of Buffalo. Services include, counseling, family mental health preventive services, anger management services, sexual offender management program, community based services, home and community-based services waiver program B2H (Bridges to Health), ICM wraparound services, â€œClosing the Gapâ€ school program, domestic violence â€œHaven House,â€ Stanley G. Falk School for Child Placement, residential treatment, foster care, and adoption after hours.
The station is working closely with the Child and Family Services Foundation running promotions of the Foundationâ€™s events. The stations will be co-sponsoring the 2014 Fashion Show to benefit Haven House, which is Erie Countyâ€™s only licensed domestic violence shelter.
WYRK /WBLK/WJYE – Filling the Boot Fundraiser
Johnson Family – Filling the Boot: In response to a tragic explosion which killed a 14 old girl and injured 4 members of the family, the station took advantage of the Toby Keith concert and asked those attending to put money in cowboy boots. It was promoted on air, and raised more than $4,500 for the family.
Condolences to New Town: In the wake of the Newtown, CT tragedy the station joined with its sister stations asking listeners to stop of at the Walden Galleria Mall to sign banners that were sent to Newtown, CT. Hundreds of listeners, including Buffalo Mayor Byron Brown, stopped by to send their condolences.
Pennies from Heaven: Beginning in May of 2013, WYRK collaborated with its sister stations on a fundraising campaign to benefit the victims of the deadly Oklahoma tornadoes. Listeners were asked to donate their spare change or to make a donation at any Western New York Key Bank location. A submission form was also posted on the stationâ€™s website. WYRK also donated $1 from each of the t-shirts sold at its annual Taste Of Country concert to the campaign.
Tobyâ€™s Jeans for Roswell Park Cancer Institute: As part of Roswell Park Cancer Instituteâ€™s Country Music Inspires Cures program, WYRK arranged to have a pair of Toby Keithâ€™s stage-worn jeans signed by country artists who came through Western New York between September 2012 and June 2013. Chances to win the jeans were sold, with all proceeds going to Roswellâ€™s new Center for Personalized Medicine. The jeans also made appearances at the Roswell Park â€˜Tree of Hopeâ€™ Ceremony, and Jerrod Niemann took the jeans to Roswell and played for patients.
Bar Tending Tips for Breast Cancer: As part of Breast Cancer Awareness Month, Breakfast Club co-host Clay Moden tried his hand at bartending to benefit Roswell Park Cancer Institute on Thursday, October 25. He donated all of his tip money to support breast cancer research.
WECK AM/FM â€“ Timeless Buffalo Vignettes
A sense of place and history is important for any community. Throughout the years Buffalo has had many icons and the station has programming focusing on the important people and places of the Buffalo area. Whether itâ€™s Jim Kelly or preserving the historic mansions of Buffalo, these uniquely local vignettes serve an important role in educating listeners about the community.
WEDG/WGRF/WHTT/WBBF/WHLD – Putting Buffalo Back to Work
The stations teamed with Buffalo Mayor Byron Brown, Geico.jobs, and Business First for the â€œPutting Buffalo Back to Work Campaign.â€ When a Buffalo company hires a new employee, it is recognized on the air in special â€œHire Buffalo Ads.â€ This unique program helps celebrate the spirit behind Buffalos â€œHire Buffaloâ€ development initiative. Businesses that hire get their story told on 97 Rock. In addition, last March the station promoted the â€œPutting Buffalo Back to Workâ€ job fair.
The stations have also supported breast cancer research with its â€œPink 97 ROCK Capsâ€ to support breast cancer research.
WBEN/WGR/WWKB/WKSE/WTSS/WLKK â€“ Supporting the Roswell Cancer Center
Among a number of public service campaigns, Star 102.5 hosted the Pink Party with a portion of the proceeds to benefit the Rowsell Park Cancer Center. This event was held on October 9th and featured an intimate performance by Five for Fighting.
WWSE/WJTN/WHUG/WKSN/WQFX â€“ First Responders Salute
The five radio stations of Media One Group recognized all of the scenarios our area first responders encounter daily to keep our communities safe. The stations teamed up with Dunkinâ€™ Donuts to honor local area first responders. Media One Groupâ€™s Vice President and General Manager, Jeff Storey, says, â€œWe canâ€™t thank these people enough for the good things they do to keep our community safe each day. We thought it would be nice to recognize them publicly and donate some treats from our partners at Dunkinâ€™ Donuts as a small token of our appreciation.â€ Departments randomly selected include: Jamestown Fire Department, Jamestown Police Department, Lakewood Fire Department, Lakewood-Busti Police Department, Chautauqua County Sheriffâ€™s Department, Ashville Fire Department, Busti Fire Department, Frewsburg Fire Department, Gerry Fire Department, Mayville Fire Department.