Behind the Scenes Award
Jim Pastrick is currently an associate commercial producer with Townsquare Media, WBLK, WBUF, WMSX and WYRK, Buffalo.
His professional radio journey began in 1968 as a weekend announcer at WBNY-FM 96.1, and morning announcer-news caster at WMMJ-AM 1300, Lancaster, NY. In 1972, Jim served as morning announcer at WADD-AM 1560, Brockport, NY, later moving to WUSJ-AM 1340, Lockport, NY for nights and commercial production.
He worked nights and weekends at WYSL-AM 1400 in 1973 during the McLendon era, and in the summer of that year was hired at WKBW as summer replacement all night DJ. Mentored by the legendary Jeff Kaye. He also worked as an associate feature producer for the Buffalo Bills Radio Network and later transitioned to production director.
In 1975, Oldies 1550 WBVM, Utica, NY provided Jim his first opportunity as a program director. He returned to Buffalo in the summer of 1978 as production director and weekend DJ at Q-FM-97, which later became 97 Rock (Taft Broadcasting). In 1985, he joined WNYS-FM (Pyramid Broadcasting), as afternoon drive air personality and production director, also holding those positions when the station became WHTT-FM Classic Hits 104.1 in September 1986.
Rich Communications in 1990 offered an opportunity to return to 97 Rock as air personality and production director, as well as feature producer for WGR and the Buffalo Bills Radio Network. In 1995, WGR was sold to Keymarket Communications and he became program director of WGR News Radio 55, a position he held through 2000.
Jim returned to WHTT and 97 Rock in the early 2000, to work on the air, in commercial production and as feature producer for the Buffalo Bills Radio Network through early 2009. He also served as programming consultant for news-talk WLVL, Lockport from 2002 through 2005. He has also done freelance voice production for a number of local radio stations and clients.