March was an active month with a number of promotions around town and across the border.
According to Buddy Shula, owner of WECK-AM/FM, the frequency was granted to that station as a part of the AM Revitalization Project, an initiative from the FCC. “It will be great to have the WECK brand and all associated content on FM covering the entire metro,” Shula said.
He expects that the frequency will be in operation by mid-April.
WBFO-FM is beefing up the staff with two new hires including Nick Lippa and broadcasting veteran Sandy White.
Lippa (left), will transition to a full-time role with the station in early February, is currently hosting weekend programing on the NPR affiliate and assisting with general reporting. In his new role, he will continue to serve as news anchor, reporter, and host of “Nick’s Flix” on WNED-FM. Lippa is a former WBFO intern and is a graduate of Buffalo State College.
The station is also bringing back longtime journalist Sandy White (right) to the Buffalo broadcasting landscape as the lead reporter for the Seniors News Desk. The grant for this sponsored news desk is coming from the Health Foundation for Western and Central New York. The two-year grant will provide $20,000 per year to the initiative.
According to Current, the public media trade publication, WBFO will be expected to provide 50 on-air news reports during that time. “There are so many issues facing seniors – healthcare trends, retirement living, working during retirement, financial planning/security, transportation, exercise, nutrition, courtship, and leveraging technology,” said Brian Meyer, News Director at WBFO, in a statement. “Our coverage will cast a spotlight on senior issues in a way that will educate, engage and entertain our radio and digital audiences.”
Sandy White has worked across the country at KNBC-TV, KCOP-TV, BET and spent over 15 years at WIVB-TV and WGRZ-TV combined where she worked alongside Rich Newberg and Les Trent. In her time outside of broadcasting, she started the Mustard Seed World Consulting Group.