2005 Goodyear Award
The Goodyear Award is named in honor of George Goodyear, the Buffalo philanthropist who co-founded WGR-TV, and is awarded each year to those in Broadcasting’s front office who have made a career of advancing the ideals of the Buffalo Broadcasters. Bill McKibben spent a career as a trailblazer. As General Manager at WGR Radio in the mid 60’s, he helped develop the city’s first news/talk format, a quarter century before talk would revolutionize AM Radio. When he and some investors purchased WEBR Radio in the 70s, they put Buffalo’s First Oldies Format on the air again a decade before a full-time Oldies became widely accepted. Between assignments at WGR and WEBR, McKibben modernized the WBEN properties both radio and Channel 4. While the Buffalo Evening News had been a pioneer in putting the stations on the air, they hadn’t done much by the mid-60’s to compete in the market. McKibben brought in viewer and listener research, and helped turn around a franchise that was on the precipice of abyss. It was Bill’s idea, for example, to move Chuck Healy to the news desk from sports, which helped ratings soar. Known as a tough management negotiator despite having grown up in a union home, most who worked with Bill agree that he always made every attempt to hire the best, and then let them do their job unfettered.